Subscribe to the Brief

Privacy Policy

Last updated: 10 September 2026

Baobab Business Brief respects your privacy and is committed to handling personal information responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, store and share information when you visit baobabintel.com, subscribe to our newsletter, contact us or otherwise interact with Baobab Business Brief.

1. Who We Are

Baobab Business Brief is an independent business-intelligence and editorial platform covering business, policy, technology, markets and other consequential developments affecting Kenya and Africa.

In this Privacy Policy, “Baobab”, “we”, “us” and “our” refer to Baobab Business Brief.

For purposes of applicable data-protection law, Baobab Business Brief is responsible for determining how and why personal information collected directly through the website is used.

For privacy-related questions or requests, contact:

Email: editor@baobabintel.com
Website: https://baobabintel.com

2. Information We Collect

The information we collect depends on how you interact with the website.

Information you provide directly

We may collect information you voluntarily provide, including:

  • Your email address when you subscribe to our newsletter.
  • Your name, organization or professional role, where requested.
  • Information contained in emails, enquiries, corrections, pitches or other communications you send to us.
  • Your newsletter preferences and consent records.
  • Any other information you choose to provide.

Please do not send sensitive personal information unless it is necessary and we have specifically requested it.

Information collected automatically

When you visit the website, certain technical and usage information may be collected automatically, including:

  • Internet Protocol address.
  • Browser and device type.
  • Operating system.
  • Approximate geographic location.
  • Pages viewed and links selected.
  • Referring website or source.
  • Date, time and duration of visits.
  • General interaction and website-performance information.
  • Cookie identifiers and similar technical data.

We use this information to understand how readers find and use Baobab, improve the website and maintain its security.

3. How We Use Your Information

We may use personal information to:

  • Deliver newsletters and editorial updates you have requested.
  • Manage newsletter subscriptions and unsubscribe requests.
  • Respond to questions, feedback, corrections and other enquiries.
  • Understand website traffic, readership and content performance.
  • Improve our articles, newsletter, website design and reader experience.
  • Maintain the security, reliability and technical operation of the website.
  • Detect or prevent spam, abuse, fraud and other harmful activity.
  • Manage editorial, commercial or professional relationships.
  • Comply with legal obligations and respond to lawful requests.
  • Establish, exercise or defend legal rights.
  • Keep appropriate records of consent and communications.

We will not sell your personal information.

4. Legal Grounds for Processing

Where required by applicable law, we process personal information on one or more of the following grounds:

Consent

We rely on your consent when you voluntarily subscribe to our newsletter or agree to non-essential cookies and similar technologies.

You may withdraw your consent at any time. Withdrawing consent will not affect processing that occurred before the withdrawal.

Legitimate interests

We may process information where it is reasonably necessary to operate, secure and improve Baobab, understand our readership, manage professional communications or protect our rights.

When relying on legitimate interests, we consider whether those interests are proportionate and whether your rights and expectations may be affected.

Legal obligations

We may process or retain information where necessary to comply with applicable laws, regulatory requirements, court orders or other lawful obligations.

Contractual necessity

Where you enter into an agreement with Baobab, we may process information needed to take requested steps or fulfil that agreement.

5. Newsletter and Email Communications

We use EmailOctopus to manage newsletter subscriptions and distribute email communications.

When you subscribe, information such as your email address, subscription status, signup source and engagement with our emails may be processed through EmailOctopus.

Email engagement data may include whether an email was delivered, opened or selected. We use this information to evaluate newsletter performance and improve future communications.

You may unsubscribe at any time by selecting the unsubscribe link in an email. You may also contact us at editor@baobabintel.com.

After you unsubscribe, we may retain limited information on a suppression list to ensure that you do not continue receiving communications you have declined.

EmailOctopus processes information in accordance with its own Privacy Policy.

6. Website Analytics

We use Google Analytics 4 to understand how visitors use the website.

Google Analytics may collect or generate information about:

  • Pages visited.
  • Visit duration.
  • Referral sources.
  • Browser and device characteristics.
  • Approximate geographic location.
  • General interactions with website content.

We use this information in aggregated reports to assess audience growth, improve content and identify technical or usability issues.

Google may process information on our behalf and may use cookies or similar technologies subject to your consent settings and applicable law. You can learn more through Google’s Privacy Policy.

You may also use Google’s Analytics opt-out browser add-on where supported.

7. WordPress and Website Hosting

Baobab uses WordPress technology to operate and manage the website.

WordPress, its hosting infrastructure and approved plugins may process limited technical information required to:

  • Display and deliver website content.
  • Maintain website security.
  • Detect spam and malicious activity.
  • Store website preferences.
  • Diagnose performance or technical problems.
  • Provide embedded or interactive functionality.

The information processed depends on the WordPress services and plugins active on the website.

Where Automattic provides relevant WordPress services, its handling of personal information is described in the Automattic Privacy Policy.

8. Cookies and Similar Technologies

Cookies are small files stored on your device when you visit a website. We may also use similar technologies, such as tags, pixels or local storage.

Baobab may use the following categories of cookies:

Essential cookies

These cookies support functions necessary for the website to operate, remain secure and remember basic settings. They cannot always be disabled through our systems.

Analytics cookies

These cookies help us understand how visitors find and interact with the website. The resulting information is used to measure traffic and improve content and performance.

Preference cookies

These cookies may remember settings such as display preferences or cookie choices.

Advertising cookies

Baobab does not currently rely on advertising cookies as a core part of the website. If we introduce services such as Google AdSense, advertising cookies may be used to deliver, measure or personalize advertisements where permitted.

We will update this Privacy Policy and our consent controls before or when such advertising technology is introduced.

You can manage cookies through the consent tools displayed on the website, where available, or through your browser settings. Blocking some cookies may affect how parts of the website function.

9. Third-Party Links and Embedded Content

Our articles may contain links to or embedded content from third-party websites, including news organizations, research institutions, social-media platforms and data providers.

Embedded content may behave as though you visited the third-party website directly. Those third parties may collect information, use cookies or monitor your interaction with their content.

Baobab does not control the privacy practices of external websites. We encourage you to review their privacy policies before providing personal information.

10. Advertising and Commercial Partnerships

Baobab may introduce advertising, sponsored content, affiliate links or commercial partnerships.

If advertising technology is activated, advertising providers may collect information through cookies or similar technologies to deliver and measure advertisements. Where required, we will ask for consent before non-essential advertising technologies are used.

Sponsored editorial relationships will be disclosed where appropriate, but we will not provide advertisers with personally identifiable newsletter subscriber lists unless we have your permission or another lawful basis to do so.

11. When We Share Information

We may share limited personal information with service providers that help us operate the website and newsletter, including providers of:

  • Website hosting and content-management services.
  • Email newsletter services.
  • Website analytics.
  • Security, spam prevention and technical support.
  • Professional, legal or regulatory support.

These providers may only process information as necessary to deliver their services, subject to their contractual and legal responsibilities.

We may also disclose information:

  • Where required by law, regulation, court order or lawful government request.
  • To investigate suspected fraud, abuse or security threats.
  • To protect the rights, safety or property of Baobab, our readers or others.
  • In connection with a reorganization, transfer or sale of the platform, subject to appropriate safeguards.

We do not rent or sell subscriber information to third parties.

12. International Data Transfers

Some of our service providers may store or process information outside Kenya.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is lawful and that appropriate safeguards are applied. These may include contractual protections, transfer mechanisms recognized by applicable law or processing in a jurisdiction with adequate data-protection standards.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, operational, security and record-keeping requirements.

In general:

  • Newsletter subscription information is retained while you remain subscribed.
  • Limited unsubscribe information may be retained to respect your communication preferences.
  • Enquiries and professional communications may be retained for as long as reasonably necessary to respond and maintain appropriate records.
  • Analytics information is retained according to the retention settings applied within the relevant analytics service.
  • Security and technical logs may be retained for a reasonable period to investigate incidents and protect the website.

Information may be retained for longer where required by law or where necessary to establish, exercise or defend a legal claim.

14. Data Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

These measures may include access controls, secure service providers, software updates, encrypted connections and restricted administrative access.

However, no internet-based system can be guaranteed to be completely secure. You should take appropriate care when sending information online.

15. Your Data-Protection Rights

Subject to applicable law, you may have the right to:

  • Be informed about how your personal information is used.
  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Object to certain uses of your information.
  • Request restriction of certain processing activities.
  • Request deletion of information that we no longer have a lawful reason to retain.
  • Withdraw consent where processing is based on consent.
  • Request the transfer of information in a structured, commonly used format where applicable.
  • Complain to the relevant data-protection authority.

To exercise any of these rights, contact editor@baobabintel.com.

We may need to verify your identity before fulfilling a request. Some rights may be limited where we have a legal obligation or legitimate reason to retain particular information.

If you are in Kenya and believe your data-protection rights have been violated, you may contact the Office of the Data Protection Commissioner.

16. Children’s Privacy

Baobab is intended primarily for business leaders, professionals, policymakers, researchers and other general readers. It is not specifically directed at children.

We do not knowingly seek to collect personal information from children. If you believe that a child has provided personal information to us without appropriate authorization, contact us so that we can review and, where appropriate, delete it.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to the website, our services, the technologies we use or applicable legal requirements.

The revised policy will be published on this page with an updated revision date. Where a change materially affects how we use personal information, we may provide additional notice where appropriate.

18. Contact Us

For privacy questions, requests or concerns, contact:

Baobab Business Brief
Email: editor@baobabintel.com
Website: https://baobabintel.com