About Baobab

Business intelligence for consequential decisions

The Baobab Business Brief provides concise, independent analysis of the developments shaping business in Kenya, East Africa and the wider continent.

We go beyond reporting what happened to explain why it matters, what could happen next and what leaders should be watching.

What we cover

• Policy & Regulation
• Companies & Strategy
• Markets & Finance
• Economy & Trade
• Technology & Innovation

Who it is for

Baobab is written for executives, entrepreneurs, investors, policymakers and professionals making consequential decisions across Africa.

Our commitment

We are committed to clarity, independence and intellectual honesty. We distinguish fact from analysis, acknowledge uncertainty and identify sponsored or commercially supported content clearly.

Why Baobab?

Like the baobab tree, useful intelligence should be grounded, resilient and valuable beyond the immediate moment.